Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce businesses are turning to server-side tracking as a method to boost their data collection procedures. While it calls for more technical knowledge than routine GTM and might present additional expenses, it can bring about greater accuracy and more trusted data


Pixel tracking makes use of a piece of code to register conversions on your web site. It's very easy to set up and less vulnerable to advertisement blockers.

1. Much more precise information
The traditional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering internet browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and various other systems is much less accurate than it ought to be.

Server-side monitoring is an extra safe and secure option that assists to bypass these limitations, as it's filled from your very own domain and treated as first-party code, implying it's much less most likely to be influenced by advertisement blockers or other safety and security procedures. This supplies extra accurate data and a much more total photo of customer trips across channels.

Additionally, this kind of monitoring permits organizations to track conversions beyond the website, such as phone calls and in-store check outs, which can be tough for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send, and makes it simpler to adhere to numerous data laws. It's likewise a great deal less vulnerable to scams, as it's harder for deceitful stars to control the system by changing the postback link.

2. Much better control over information.
Server-side monitoring enables services to gather and enhance information before sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can help marketers make more informed marketing decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in internet site site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can lead to data collection interruptions and inaccurate results. Server-side monitoring makes it possible for organizations to bypass these constraints and supply precise, constant data that is less at risk to disturbance.

This sort of tracking likewise allows businesses to track conversions that happen beyond the website, like telephone call and in-store purchases. This is important since brand-new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason why S2S is extra trustworthy for services seeking to adapt to these adjustments.

3. Much less susceptible to fraud
Server-side monitoring makes it possible for companies to manipulate data hauls before it reaches 3rd party endpoints, enhancing safety and security and privacy. This is specifically crucial as different browsers and systems progressively change just how they manage cookies. For instance, in iOS 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that occurred outside of your internet site.

Additionally, server-side tracking allows you to catch user information directly by yourself servers. This eliminates dependancy on third parties, which can be vulnerable to violations and privacy offenses.

A server-side tracking system is a set of directions that tells your internet site's server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate method that makes use of a little item of code on your website to accumulate information from users.

4. Much easier to implement
Server-side monitoring is a data collection procedure that takes place on the web site's own web server, bypassing internet browser limitations. This indicates that data gathered by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this method is that it lowers the range of information administration and demand-side platforms (DSPs) offers organizations extra control over transmission, making it typically extra reliable. Therefore, it's less susceptible to data difficulties brought on by things like a busted connection or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising devices on the web server. This allows you to have even more exact data and assists ensure compliance with personal privacy regulations such as GDPR. Additionally, it additionally avoids the monitoring constraints imposed by web browsers and advertisement blockers.