Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra costs, it can result in higher accuracy and more reputable information


Pixel tracking utilizes a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.

Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less most likely to be affected by advertisement blockers or various other security measures. This provides more accurate information and an extra total picture of customer trips throughout networks.

Furthermore, this sort of monitoring allows businesses to track conversions outside of the website, such as phone calls and in-store brows through, which can be hard for pixel-based monitoring. This adaptability gives online marketers more ownership over the information they send out, and makes it less complicated to comply with numerous information laws. It's likewise a lot less susceptible to fraud, as it's harder for deceitful actors to manipulate the system by modifying the postback link.

2. Much better control over information.
Server-side monitoring permits services to collect and enrich data before sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can help marketers make even more educated advertising decisions.

Typical pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side monitoring enables businesses to bypass these constraints and offer exact, constant data that is much less prone to interference.

This type of monitoring also allows organizations to track conversions that occur beyond the site, like call and in-store acquisitions. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is extra trustworthy for businesses looking for to adjust to these changes.

3. Much less prone to scams
Server-side tracking makes it possible for organizations to control data payloads before it reaches 3rd party endpoints, improving safety and privacy. This is particularly vital as various browsers and platforms increasingly transform how they manage cookies. For example, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your internet site.

Additionally, server-side tracking allows you to record user information directly on your own web servers. This eliminates dependancy on third parties, which can be susceptible to violations and privacy offenses.

A server-side tracking system is a collection of guidelines that tells your site's server what occasions to record. This information is after that sent to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that uses a little item of code on your webpage to gather data from individuals.

4. Less complicated to implement
Server-side tracking is an information collection process that happens on the site's very own server, bypassing web internet browser restrictions. This suggests that data collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The cross-sell and upsell automation advantage of this approach is that it decreases the range of information monitoring and provides companies extra control over transmission, making it usually more reliable. Because of this, it's much less prone to data difficulties triggered by points like a damaged link or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed directly to your marketing and advertising tools on the server. This enables you to have even more exact information and aids make certain conformity with privacy policies such as GDPR. Furthermore, it likewise stays clear of the monitoring constraints enforced by browsers and advertisement blockers.